Services
Commercial & Marketing
Advisory services supporting organisations in understanding their markets, improving advertising and campaign performance, and strengthening revenue operations — from market and competitor research through to CPQ and revenue intelligence solutions.
Typical Business Challenges
- Limited insight into market size, competitors or customer segments.
- Go-to-market plans based on assumptions rather than evidence.
- Advertising and campaign spend that is difficult to measure, with unclear click-through, conversion and cost-per-acquisition performance.
- Fragmented quoting, pricing and revenue data across sales and marketing systems.
- Inefficient lead research and qualification.
Service Capabilities
- Marketing and go-to-market strategy.
- Market opportunity assessment.
- Competitor and industry research.
- Customer segmentation.
- Advertising services — campaign planning, digital advertising data and performance measurement including click-through rate (CTR), conversion rate and cost per acquisition.
- Lead research and enrichment.
- Buyer intent signal assessment.
- CPQ and revenue intelligence — configure-price-quote process design and advisory around revenue technology stacks, including CRM and revenue platforms such as Salesforce, Pipedrive and HubSpot.
- Commercial intelligence and reporting.
- AI-assisted market research workflows.
Consulting Deliverables
- Market research reports.
- Competitor assessments.
- Lead intelligence datasets.
- GTM strategy recommendations.
- Advertising measurement and performance framework.
- CPQ and revenue intelligence requirements and solution recommendations.
- Commercial opportunity assessments.
Discuss Your Business Requirements
Whether you are planning a new initiative, reviewing existing operations or evaluating technology investments, contact Solpoint Associates to discuss your requirements.